Custom Solutions

Steve Shaw Training will customize a training program for your dealership.

Custom Training Programs

Many dealerships prefer to focus on specific areas of their business that can be more productive. Steve Shaw Training welcomes you to reach out and discuss a custom program curriculum that will target issue that are unique to your company.  This can be classroom, one-on-one, in the drive or even remote based training. If your dealership has a need to rise to the next level of sucess, Steve Shaw Training can assist with a solution.

These are just some of the areas to consider…

  • Why Customers Buy
  • Creating Presentation
  • Multi-Point Inspection
  • Point of Sale – Menu Creation and Presentation
  • Alignment Sales
  • Overcoming Objections
  • Advanced Objection Handling
  • Driveway Sales Approach – Walk Around Training
  • Express Lane for PROFIT!
  • Phone Etiquette and Mystery Shopping
  • Hospitality
  • Standardization of Multiple Store Groups
  • Winning the Customer – CSI – Social Media Reviews
  • And much much more...

Keys to Success

The keys to training success are SIMPLE:

  • Commitment
  • Management Attendance
  • Continuous Associate Follow Up!

The most important trait of successful training programs is COMMITMENT. Decide on a trainer or training program that fits your vision of sales and customer service. Go all in! Share the reasons with your team and require their commitment to success. Remember that everyone in the organization will not be on board with YOUR Decision to improve. Be prepared for some fall out. Your dealership will be better on the other side. The resulting profit and customer retention with speak for itself.

REQUIRE each and every person in Fixed Operations to attend the classes and the training sessions. It takes every person to be involved and to learn the new approach. This is the only way for you to achieve your return on investment. This includes service advisors, service management and executive managers. The best dealerships will send high-level porters, cashiers and technicians to the training.

FOLLOW UP with the employees. The organization must have someone responsible to ensure the newly learned approach is being utilized in the store. This person is typically the service manager of the store. Follow up is the final piece to the puzzle. The accountable employee is where this begins. Higher dealership profit and retention is the result of accountability.