Service Advisor Training | Online Service Advisor Training
Improve your Dealership's performance and sales!
Service Advisor Training That Increases RO Performance and Effective Labor Rate
Your service advisors are the front line of your fixed operations department — and the biggest lever for profitability. Steve Shaw Training gives new and experienced service advisors the skills, confidence, and structured process to present the “needed” and “required” work customers actually approve, so your dealership sees measurable gains in RO count, effective labor rate, and CSI.
Why Dealerships Choose Steve Shaw Training
Dealerships across the country — including Honda Marysville, Maus Auto Group Nissan, and Horne Automotive Group — have used Steve Shaw Training to transform how their service advisors sell, communicate, and retain customers. Our clients report RO performance gains of over .3 per RO, effective labor rate increases of $18–$20, and dealership-wide performance improvements of 20% or more.
Service Advisor Foundations: A Four-Day Onboarding & Development Program
Service Advisor Foundations is our comprehensive, in-dealership training program built to recruit, promote, and retain quality service advisors — even candidates from outside the automotive industry. Over four intensive days, our certified trainers customize the curriculum to match your dealership’s process, culture, and customer service approach.
This training is built for:
- New service advisor onboarding
- Current advisors looking to sharpen their skills
- Dealerships aiming to grow fixed ops revenue
- Teams that need a cohesive, results-driven sales process
- Annual recertification to keep skills sharp
- How to build trust and present recommended maintenance clearly and confidently
- Techniques for increasing customer authorization on needed and required work
- Communication and upselling skills that improve CSI, not just sales numbers
- A repeatable, dealership-specific process your whole team can follow
- How to handle objections without pressure tactics that damage customer relationships
- Trained by Veteran Mentors, Not Classroom Theorists
Get on the road to success!
Imagine the possibilities of being able to hire people from outside the industry with great potential. Steve Shaw Training will transform them into successful team members! This is the path to becoming a legend in your market area, region or nation. Your mission is to make sure that your team participates and is dedicated to learning. This program will keep your team motivated, prepared, and focused to increase their performance and paychecks!
Steve Shaw Trainers are long term veterans with the ability to stand side-by-side with your team and mentor them through their journey at your dealership. All Steve Shaw Trainers have committed to the hours, days, weeks, years and traveled thousands of miles with Steve Shaw as a mentor and guide to becoming certified as an expert instructor. Steve Shaw Trainers put the dealership first. They have your best interest forward in their minds when interacting with your team. Steve Shaw Training is the BEST Fixed Operation program on the market.
Trusted By Leaders
"Steve Shaw Training approach has helped transform our service department. SST has helped our service advisors present the facts to the customer and they intern respond by purchasing the “Needed” and “Required” items. This has helped us maximize our profitability. We have improved our RO Performance over .3 Per RO and $18 in Effective Labor Rate."
Jamie Powers
Fixed Operations Director
"Steve Shaw Training has helped improve our dealership culture. Our HIGH Volume shop transformed from conventional to lateral support production system. We have seen our RO Performance improve over .3 per RO and $20 in Effective Labor Rate."
Jeff Pister
General Manager
General Manager
Honda Marysville
"Steve Shaw Training helped us develop our Fixed Operations “ Play Book”. These processes have helped us improve our performance over 20% in each of dealership fixed operations.
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Brandon Malatino
Fixed Operations Director
Fixed Operations Director
Maus Auto Group Nissan
"Steve Shaw Training is a consistent partner to the Horne Auto Group. We have seen our RO Performance improve dramatically. SST has help us maximize our profitability and CSI performance."
Jimmy Powell
Fixed Operations Director
Fixed Operations Director
Horne Automotive Group