Service Advisor Foundations: Onboarding & Development Training for Dealership Service Advisors

Steve Shaw Training Service Advisor Foundations

To recruit, promote, and retain quality individuals, Steve Shaw Training has developed a comprehensive service advisor onboarding and development program. Over four intensive days, we customize the curriculum to match your dealership's specific process, brand standards, and approach to customer service and sales — so your team isn't learning generic theory, but the exact playbook they'll use on your drive.

Onboard Your Dealership Associates with Expert Service Advisor Training

Training That Works for Service Advisors at Every Level

Service Advisor Foundations is built for:

  • New associate onboarding
  • Current service advisors seeking to sharpen their skills
  • Dealerships aiming to grow revenue
  • Teams that need cohesive, results-driven training
  • Annual recertification

The 5 Components of Service Advisor Foundations

Service Advisor Foundations isn’t a single class — it’s a structured, five-part program designed to build lasting standards, not a one-time training bump:

  1. Service Advisor Foundations Training (SAFT) — the core four-day, in-dealership curriculum
  2. Custom Branded Virtual University Training — ongoing online reinforcement and coursework
  3. Key Performance Indicator Standards — clear, measurable benchmarks tied to your dealership’s goals
  4. Service Advisor Certification — formal certification upon program completion
  5. Annual Recertification — keeping skills, standards, and results sharp year over year

Empowering Employees, Driving Success

Effective service advisors are the cornerstone of a profitable fixed operations department. Steve Shaw Training’s Service Advisor Foundations program is designed to:

  • Increase close rate and boost revenue
  • Build confidence in any sales scenario
  • Improve problem-solving skills
  • Boost employee morale
  • Help teams adapt to evolving market trends
  • Give your dealership a competitive edge

Real Results from Real Dealerships

Dealerships that have implemented Steve Shaw Training’s Service Advisor Foundations program report meaningful, measurable gains: RO performance improvements of over .3 per RO, effective labor rate increases of $18–$20, and dealership-wide fixed operations performance gains of 20% or more — backed by named results from Honda Marysville, Maus Auto Group Nissan, and Horne Automotive Group.

Invest in Your Team’s Growth

Service Advisor Foundations is delivered by Steve Shaw Trainers — long-term industry veterans who mentor your team side-by-side on the drive, not from behind a podium. Contact Steve Shaw Training today to build a custom Service Advisor Foundations plan for your dealership.

Call 424.237.4973 or contact us here to get started.

Transform Your Sales Game with Professional Service Advisor Training