The Zurich Service Advisor Seminar with Steve Shaw
Tuesday Oct 13th, 2026
Waco Regional Tennis Center
900 Lake Shore Dr., Waco, TX 76708
9am-3pm
What you will learn
- Factory Maintenance & Driveway Sales. Minimum requirement and best care: simple language that lets the customer make their best decision in the drive.
- The Multi-Point Inspection. The Shaw Pass/Fail approach. When the need is revealed, customers buy failed items 76% of the time.
- The Multi-Point Video Inspection. Direct, high-impact videos of 90 seconds or less that give the customer the most information in the shortest time.
- Overcoming Objections. The language that turns “not today” into a yes. It isn’t what you say; it’s what the customer hears.
Who should attend?
Service advisors at every level, from your newest hire to your most veteran advisor. All will benefit.
About Steve Shaw
Steve Shaw has spent over 40 years in dealership fixed operations. He started as a technician, went on to run service departments, and founded Shaw Dealer Training Group. He holds a Doctorate in Organizational Leadership, and his service-lane approach has been proven in more than 1,000 rooftops across North America.
Registration credit: Interested in a Custom Dealer Branded Training University Website? Registration fees will be credited towards the cost of a new Dealer University website! (max 5 seats)